My organization has a unifying purpose and positioning that the whole organization is aligned around

My organization's brand strategy works in service of the business strategy

My organization believes that brand is a strategic investment priority

Employees across functions understand how their activities drive the strength of the brand

My organization has a set of brand governance practices that ensure consistent brand building

Our marketing and sales teams have aligned goals and a productive relationship

Our marketing organization's operating model drives clarity across initiatives and investments

My organization has a distinct and compelling visual identity

My organization has a clear brand voice and consistent messaging

My brand shows up frequently in creative and inspiring ways

My organization delivers unique and impactful experiences that reinforce the brand

My organization on has a clear understanding of the customer journey and prioritizes key touchpoints

We create omni-channel experiences that meet customers where they are

We have an effective full-funnel campaign and content strategy

My organization builds external networks and communities that are meaningfully engaging

My organization has a partnership strategy that aligns with our brand strategy

My organization has a brand portfolio and architecture that is easy for customers to understand

My brand shows up across distinct moments where customers are most engaged

My organization has the right tools, processes, and capabilities to generate actionable customer insights

The organization uses customer insights to drive business decisions

My organization can effectively measure the impact of our marketing investments