Is your brand accelerating business growth — or stuck in first gear?​

To be successful and enduring today, a brand must celebrate the modern tools that are fundamentally disrupting the playbook for building relevance and amplifying the imperative to approach brand-building in new ways. Organizations must leverage its brand as an engine for future growth and sustained impact.

An effective brand engine drives Uncommon Growth by aligning the organization behind common big goals, eliciting powerful emotional responses and distinction through expression, curating a meaningful ecosystem that reinforces strategy, and so much more.

Six key brand engine components must harmoniously work together, each feeding off the other, to create an always-on engine that creates impact, drives growth, and accelerates transformation. The stronger the brand engine is across all components, the greater its propulsion and the greater the value it can drive for both audiences and the organization itself.

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Brand Engine

A Prophet Engine Tool

Brand Engine Components

Ambition:

Defining the business ambition, organizational purpose, and the role of the brand(s) in value creation

Expression:

Telling a powerful story through a compelling narrative, authentic and cohesive look, sound, and feel, creating excitement across touchpoints

Enablement:

Engagement of employees across the enterprise enabling sales and service, defining and building capabilities and operating models, strengthening culture ensuring everyone knows their role

Experience:

Creating and delivering unique, memorable moments and experiences that deepen relationships and increase

Intelligence & Measurement:

Continuously capturing and mining data to inform all phases of the engine and ensure iterative insights drive better decisions

Ecosystem:

Expanding reach and impact through the partnerships and environments we create and curate

Find out if your brand's built for future growth

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